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Market Access Professional: Which One Are You?
Market access isn’t what it used to be. Not too long ago, it was seen as the last step—something that happened after approval. Today? It’s at the center of how therapies reach patients, shape healthcare systems, and deliver value. And the people driving that change? Market access professionals like you. But here’s the fun part: there isn’t just one kind of market access professional. Depending on your skills, passions, and daily focus, you might find yourself fitting into a certain “type.” So… which one sounds most like you? 1. The Strategist You’re the one always asking: “What’s next?”You zoom out to see how pricing, evidence, and reimbursement fit together across…
Role of HEOR in Accelerated Drug Approvals
Health Economics and Outcomes Research (HEOR) plays a crucial role in ensuring that therapies approved under expedited regulatory pathways demonstrate not only clinical benefit but also real-world value. Programs such as the FDA’s Accelerated Approval Program, Breakthrough Therapy Designation, and…
Unmasking Bias in HEOR: How Hidden Errors Impact RWE
Bias in HEOR or RWE (Real-world evidence ) refers to systematic errors that can distort findings, leading to incorrect conclusions about healthcare interventions, costs, or patient outcomes. Bias can occur at various stages, from study design to data collection, analysis, and…
What is HEOR? Guide to Health Economics and Outcomes Research
You’ve probably heard the buzzwords “healthcare” and “research” thrown around a lot, but have you ever encountered the mysterious acronym “HEOR”? Well, buckle up, because we’re about to decode this scientific-sounding term and sprinkle in some humor along the way.…
Using Artificial Intelligence in Health Economics and Outcomes Research
Artificial Intelligence (AI): is the simulation of human intelligence activities by robots/machines/ technologies, especially computer systems Health Economics and Outcomes Research HEOR: Read this HEOR post AI can play a crucial role to strengthen healthcare systems from disease prediction to…
How to Fake Confidence Like a Pro: A Beginner’s Guide to Imposter Syndrome
Imposter syndrome refers to an inner feeling of believing that you are not as competent as others perceive you to be. As a PhD student something I always experienced and even now post my PhD I am still dealing with not…
Crush Your Remote Interview: Essential Tips to Stand Out
COVID-19 pandemic made us all adopt virtual interactions as mode of getting work done. Zoom, MS Teams, WebEx replaced conference rooms, classrooms, office cubicles etc. Likewise, even in person job interviews were conducted virtually. For any person not used to…
How to Optimize Your LinkedIn Profile for a Successful Job Search
Having a professional-looking LinkedIn profile is a must when you are actively searching for a job. Online presence is becoming an essential and fundamental part of your job search. Hence, you should optimize and leverage your LinkedIn profile. Optimize your…
5 Secrets Pharmacy Students Should Know for Success Beyond the Classroom
During my time as a pharmacy student as well as a teaching assistant during my PhD, I learned that most of the students are motivated, ambitious, and smart. But they lack guidance and awareness on how to navigate years of…
The Impact of the Inflation Reduction Act on the Pharmaceutical Industry
Introduction The Inflation Reduction Act of 2022 (IRA) is a landmark piece of legislation that President Joe Biden signed into law on August 16, 2022. This act has significant provisions that aim to reduce the cost of prescription drugs, promote…
Rising from the Ashes: Navigating Job Search Success as a New PhD Graduate Amid Layoffs
The job market can be difficult to navigate, but with the right approach and a bit of persistence, you can land a wonderful job that will take your career to the next level. However, with the right approach and strategies,
